I found this ad while searching the YouTube database. It caught my eye as an advertisement with impact. The scene of the little girl ordering a Pepsi contains a lot of humor, yet gets the advertiser's message across. The spot struck me because I had always thought as the bartender had, that Pepsi and Coke tasted too similar to have their own identity. The commercial, though, makes you feel as though thinking something like that would be preposterous.
The advertising agency caught hold of a phenomenon that was sweeping the nation in 1997, that of the Italian mafia. The Godfather was a big craze at the time, so Pepsi swooped in and used the setting. Great use of entertainment and product placement. This commercial brought Pepsi a lot of business.
Taken from www.Youtube.com
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